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Awash Bank
Hopeful Redemption


Awash Bank

The Brief

The feeling of getting back or regaining what is lost and the sight of hope were the main concepts of the following TVC.

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Creative Execution

The thought process during the formulation of the TVC was to come up with something different and not redundant. For the TVC to not be the regular holiday commercial that is conceptually overdone, it was made to have and communicate a deeper meaning of a movement from darkness to light. 

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Campaign Review

The TVC was able to communicate the desired message of redemption and movement towards a better place and time without losing sight of hope in the process, all the while being able to provide a different take on holiday commercials.

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