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Mice ethiopia

Client

Ethiopia Convention Bureau (Tourism Ethiopia)

Type

Brand and Market Entry Campaign

The Brief

Form the Strategy, Creative, and Visual Assets for the Formation of a New Ethiopian Business Tourism Brand focusing on MICE i.e. Meetings, Incentives, Conferences, Events & Exhibitions

Looking to the pillars of Ethiopia as a Country which are our ceremony of coffee, long standing history of communal meetings and stronghold in Pan-africanism to develop a Sound and Strong Brand that Preaches of Coming Together in the Land of Origins