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Smoke Free Addis

Client

Tobacco Free Kids (International NGO)

Smoke Free Addis Social Movement

Type

 Social Awareness Campaign, Digital and On-the-Ground

The Brief

Create Awareness within the Population about Enacted Anti-smoking Laws and Motivate the sense of Ownership to Create a City and Nation Free of Tobacco 

Strategy Formed with Respect to Different Perspectives of Addiction and Social Responsibilities and Executed Innovatively Through Multiple Outlets 

Campaign Review - On-the-ground Impact with Creation of Awareness with the Mass Public as well as Proactively Involving Schools, Government Stakeholders and Public Space Owners within the Campaign 

1st Month
2nd Month
3rd Month
Activation