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Smoke Free Addis
Client
Tobacco Free Kids (International NGO)
Smoke Free Addis Social Movement
Type
Social Awareness Campaign, Digital and On-the-Ground
The Brief
Create Awareness within the Population about Enacted Anti-smoking Laws and Motivate the sense of Ownership to Create a City and Nation Free of Tobacco
Strategy Formed with Respect to Different Perspectives of Addiction and Social Responsibilities and Executed Innovatively Through Multiple Outlets
Campaign Review - On-the-ground Impact with Creation of Awareness with the Mass Public as well as Proactively Involving Schools, Government Stakeholders and Public Space Owners within the Campaign
1st Month
2nd Month
3rd Month
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